There's a fragrance that's here to stay and they call it... Charlie. Kinda free, kinda now, Charlie. Kinda new, kinda WOW, Charlie.
In 1973, Revlon introduced Charlie, a fragrance designed for the working woman's budget. Geared to the under-30 market, Charlie model Shelley Hack [perhaps best known for her role as Tiffany Welles in the television series Charlie's Angels for one season (1979–80)], personified the independent woman of the 1970s. This was the first perfume ad to feature a woman wearing pants. Charlie was an instant success, helping to raise Revlon's net sales figures to $506 million for 1973 and to almost $606 million the following year.
Hat tip to Peter for remembering the jingle :)
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Oh, wow! I can not tell you how many bottles of Charlie perfume I received. You are actually bring back so many memories. Santa would give it to me in my stocking, or it was a must for my birthday. I only liked it the first year... When I left for college I threw out so many bottles. Scary! Trust me, your Charlie is NOT missing out...
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